Rigging and mooring systems

Client: Franklin Offshore International

Project: 3D Sales Application

 

Challenge:

Franklin Offshore’s range spans rigging, mooring, inspection and heavy-steel fabrication — a genuinely integrated offering that was hard to convey. From brochures and spec sheets alone, customers couldn’t easily grasp how the pieces fit together, or the engineering behind them.

Outcomes:

Intense built a 3D interactive application that made the full range clear — showing how the equipment works and how the services connect, in a form customers could explore and understand. Accurate to the engineering, built to be understood.

Complex, integrated range made clear in one place

Technical offering accessible to non-specialist buyers

A reusable tool for the sales team across markets

Supported new business

Still in use ten years on

Complex offering, made clear.

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